According to a study by Headset Inc., the average legal cannabis consumer is a 37-year-old male who spends $647 a year on traditional dried marijuana and visits a dispensary every 19.5 days. The study by the cannabis intelligence firm reviewed about 40,000 legal cannabis purchases in Washington from Sept. 2014 to July 2016.
Millennials, people aged 21-34, represent about 50 percent of consumers in the formal market, while less than 10 percent are older than 60 – but that demographic spends more per-purchase than any other age group. Customers in their twenties spend about $27 per trip every 16 days, compared to at least $40 by customers aged 60-80. The biggest spenders annually are those in their forties and fifties, who spend $823 and $753 respectively.
“As you’re older, you might have more money to go and make bigger purchases,” Headset co-founder Cy Scott said in the Bloomberg report. “The millennials might be out and about more; they can drop into [marijuana dispensaries] more often. Older people might just plan more.”
Traditional flower is far and away the most popular purchase regardless of age and gender, at least doubling the amount of all other types of purchases. Women purchased more pre-rolled joints and edibles than men, who purchased more concentrates.