Snoop Dogg has announced that he’s getting into the marijuana media business as the co-founder of a new pop culture website, Merry Jane.
The site is set to launch in October, but beta access is available to 420 people per day — all you have to do is sign up at the site.
It’s unclear exactly what kind of content Merry Jane will produce, but it’s sure to cannabis-centered.
“I wanted to create a platform that will take this [pro-marijuana] movement further by creating a destination where people could find fresh content,” sad Snoop. “Merry Jane is a game-changing platform for pop culture.”
In a press release, the founders noted that “the platform also includes an easily digestible, aesthetically pleasing overview of cannabis products and a location mapping service for dispensaries, which will seamlessly integrate into the variety of content.”
Snoop co-founded the site with Ted Chung, a music industry marketing veteran who has worked with Snoop since 1999.
Photo Credit: Grant Stantiall