Fast food chain Jack in the Box has partnered with cannabis-centric media company Merry Jane on a Munchie Meal, which features two tacos, five mini churros, three crispy chicken strips, a half-serving of curly fries, a half-serving of regular fries, and a small drink for $4.20. According to the Adweek report, the meals will be offered at select Long Beach, California locations between Jan. 18-25.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them – whether you’re at a concert, up late playing video games or pulling an all-nighter. We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.” – Iwona Alter, Jack in the Box CMO
The partnership comes as California is set to allow adult cannabis use on Monday.
“Launching the Merry Munchie Meal is the perfect way to acknowledge the cannabis culture in our shared home state of California. Leveraging our Emmy-nominated content production and forward-thinking, we have created this campaign and limited-time offer product with Jack in the Box that marries both brands’ voices.” – Scott Chung, COO, Merry Jane
Merry Jane was launched in 2015 by Snoop Dogg. He also has a brand of cannabis products, called Leafs By Snoop, and is linked to Casa Verde – a venture capitalist firm that invests in cannabis businesses.