Blue Moon Developer Planning THC-Infused, Non-Alcoholic, Beer

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A 32-year veteran of MillerCoors – and the developer of Blue Moon Belgian Wheat – is launching a THC-infused, non-alcoholic beer in Colorado this fall, USA Today reports. Keith Villa is partnering with Colorado-based ebbu and the team plans to develop three kinds of THC-infused beer: a light beer, a wheat beer, and a stout.

“This is really about brewing great beers that beer drinkers love. You’d just swap out an alcoholic beer for one of our beers.” – Villa to USA Today

The products will be first available in Colorado, but the company hopes to expand the brews into other legal states next year. Jon Cooper, President of ebbu, indicated that the company has been fine-tuning their extraction formulas for several years and have the technology to hone in on specific feelings, like euphoria or relaxation.

“We’ve really been able to dial in on those sensations that can deliver a consistent experience for the users.” – Cooper to USA Today

Several brewers – from California to Vermont – have infused beer with CBD but this would be the first beer relying on THC as the intoxicant. Regulators in Massachusetts have barred a local brewer from moving forward with its own CBD-infused beer, arguing that the cannabinoid is a Schedule I drug and the infusion would violate the Food & Drug Administration’s Food, Drug and Cosmetic Act.


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