In a February HuffPost Live interview, Ben Cohen and Jerry Greenfield — founders of the popular and quirky Ben & Jerry’s ice cream brand — disclosed that they would consider releasing a marijuana-infused ice cream if legalization were to happen on a national level.
“Makes sense to me,” Cohen said. “Combine your pleasures.”
Greenfield, who was less forthcoming in his response, explained, “Ben and I have had previous experiences with substances, and I think legalizing marijuana is a wonderful thing.” But, he continued, “It’s not my decision. If it were my decision, I’d be doing it, but fortunately we have wiser heads at the company that figure those things out.”
Cohen and Greenfield have made a name for themselves in the past as being marijuana-friendly CEOs, a typically uncommon stance among major corporate leadership. In any event, it may take some careful bureaucratic negotiation, but a line of infused ice cream from the munchies masters themselves would be undoubtedly lucrative.
Currently, four states and Washington D.C. have passed recreational marijuana laws and the federal government has granted Native American tribes the right to conduct regulated marijuana business on reservation lands. There are dozens of marijuana reform proposals across the country under consideration, and the trend of legalization is being addressed by all levels of government.
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